Glossary
Definitions for AI SDR, lead enrichment, programmatic SEO, and related terms. Use this as a reference for top-of-funnel questions and to connect concepts to ZeroGTM’s features and use cases.
Terms
| Term | Summary |
|---|---|
| What is an AI SDR? | An autonomous agent that handles prospecting and qualification—distinct from a chatbot. ROI and cost vs. human SDRs. |
| What is lead enrichment? | Appending data (firmographics, emails) to incomplete lead records. Includes waterfall enrichment. |
| What is programmatic SEO? | Creating pages at scale using data and templates. Examples: integration pages, vertical landing pages. |